Client case

12Build according to Herculan: main contractors find us in the blink of an eye

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Jacqueline Puijk
Office sales worker
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Having everything in one place is the most efficient. 12Build and Herculan can immediately agree on that. But it was quite a challenge for Herculan to do that effectively two years ago. To go digital and get more orders from main contractors who did not yet know them. And that’s where 12Build comes to the rescue.

“In 2019 we decided to switch from an Activator subscription to Promoter,” says Jacqueline. “We wanted to be at the top of the search results, and not only be found by our regular partners. New main contractors also found us with Promoter. This allowed us to secure new orders.” And that works. Herculan notices that the number of quotation requests are rising rapidly this year. “We have been high in the search results for main contractors for a year now and you can see that difference!” Almost half of all requests are made to Herculan via 12Build. Jacqueline: “Main contractors who didn’t know us yet can now find us in the blink of an eye.”

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